In some cases, hiring extra staff may not be necessary due to telemedicine services, which can certainly save some money. Doctors don’t have to worry about whether or not a patient doesn’t show up and if they can bring someone else in to fill the opening last-minute. It doesn’t just save time and money for patients - telemedicine also saves time and money for clinicians. Telemedicine is also becoming increasingly affordable, as more states continue to write and enact laws that mandate private insurers to cover telemedicine as part of their insurance plans. This flexibility, along with how quickly telemedicine sessions are performed, lets patients continue to work without worrying about losing an hour or two of pay that they need. Telemedicine can be performed on demand and be done based on the patient’s schedule. As for the appointment time itself, an in-person visit takes about 2 hours on average while a telemedicine visit takes 13 to 15 minutes. According to Merritt Hawkins, the average wait time to see a new doctor is 24 days compare that with a 20-minute wait for a telemedicine conference. Even when they’re not at work, their home lives may make it very difficult to visit their doctor.ĭepending on a patient’s location, they may have a long drive to see a doctor - and that’s not even counting how long they have to wait to see a doctor. Public transportation isn’t established everywhere in the U.S., and this lack of infrastructure can also present a problem for people who can’t afford a car but still need medical treatment.īeing able to receive care or treatment from their home makes the entire experience an easier one for all parties involved.įor some people, taking time off work for their annual check-up isn’t a viable option, especially for employees who live from paycheck to paycheck. Even for certain aging populations, traveling by car is not always a safe option. For people with chronic conditions or disabilities, it can be a difficult and sometimes painful experience to see a doctor in-person. Using telemedicine to bridge the gaps in healthcare provider access can ensure that people are able to receive proper medical care, regardless of their location. Not everyone has access to a healthcare provider, but 90% of Americans do have access to the internet in some way or another, whether it be through broadband internet or through a smartphone. Telemedicine Improves Access to Healthcare And that’s just the start of the benefits telemedicine has to offer: Telemedicine is by no means the end of patients entering your office at the very least, it can reduce time in the waiting room and allow you to focus more energy and effort on more serious cases. This might include tracking blood pressure, blood sugar levels, or other types of medical data. Telemedicine can also be used to monitor patients remotely while using specialized medical equipment. Nowadays, it’s common for telemedicine to be done live over video, text, and/or audio chats.
But thanks to modern technology, telemedicine is no longer performed only over landline phones. Telemedicine is not as new as people think it is it’s technically been around since the 1950s, starting with the use of landline telephones. Telemedicine may involve discussing symptoms and issues with a patient, giving them a diagnosis, sharing treatment options, and prescribing medication, all from a remote location. Telemedicine, sometimes referred to as telehealth, is the practice of physicians caring for patients in a remote location. Legal Considerations for Telemedicine PracticeĤ. Once that has been agreed on, you can move forward in identifying the strategies that make the most sense for your clinic.ġ. If you haven’t already defined what your clinic’s marketing goals are, you might want to define those first before diving into strategy. By the end, you should have a better understanding of what goes into building a strong marketing program, and all the tools you’ll need for its success. In this telemedicine marketing manual, we’ll guide you through the process, platforms, and strategies that are essential to marketing telemedicine services.
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With the recent surge in demand for telemedicine services, a lot of clinics are left figuring out how to market a solution quickly. Every few months, it seems that a new platform or technology emerges that enhances the telehealth experience even more. A study involving insurance claims found that the segment has increased 53% in recent years. Telemedicine has become a crucial component to medical clinics around the world.
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